BEER (ASAHI/KIRIN) | ALCOHOLIC

Whether it be at home, the bar, the izakaya or at karaoke, beer is Japan’s number one choice in alcohol. Currently, four companies dominate the beer industry - Asahi, Kirin, Suntory and Sapporo. Asahi and Kirin have been known to be long time rivals. During the late showa era (1926-1989), Kirin was Japan’s number one brewer with over 60 percent of the market control. But, in the late 80s, Asahi came out with the Super Dry and took over Kirins lager as the number one beer. While you're in Japan, try different beer brands and see which one you like the best!  

Photo Credit: Media Magical Trip